I was reading Seth Godin's Blog an I came across a post called "When culture gets stuck"  I would like to quote some parts of it ...

"Once something makes its way to the mass market, the mass market doesn't want it to change. And once it moves from that big hump in the middle of the market to become a class, the market doesn't just want it to not change, they insist.

So classical music gets stuck because the new stuff isn't like the regular kind, the classics. French food got stuck, because no restaurant could risk its 3 stars to try something new. A convention can't change cities or formats. Schools can't start their curriculum over... the culture gets stuck because the masses want it be stuck.

History has shown us that the answer is crystal clear: if you want change, you've got to leave. Change comes, almost always, from the outside. The people who reinvented music, food, technology and politics have always gone outside the existing dominant channels to create something new and vital and important."

I can afford to loose my 3 stars... bligoo doesn't have to respond to any big corporate criteria, Gulliver on the other hand doesn´t have to stay in line with the strategic plan for the next 5 years...

Our advantage is to be small and far from the metropolis!!!