In this video,  Malcolm Gladwell talks about the complex strategies you have to build in order to face the more sophisticated markets that are being created by the flattening of the earth.

Malcolm is a staff writer for The New Yorker, and best-selling author of The Tipping Point and Blink.
I'm certain that web 2.0 solves this in a natural way, since customers are able of personalizing their own experience.....

Web 2.0's way of tending to it's clients is the way of the future !